13. Oktober 2008: CReATE Cluster Session – How Creativity and IT impact on Competitive Advantage
11.45
Opening and Host
Bernd Fesel, CEO, Office for Cultural Policy and Creative Industries
11.45 - 12.15
Technology boosting Creativity: IT-based Innovations in Design Processes
Hans-Harald Hanson, Strategic Design Concepts, Daimler AG
12.15 - 12.45
Best Practice: Business success via Creative Clustering in the UK
Stuart Webb, Head of Innovation Clusters & ICT Policy, Advantage West Midlands, Birmingham, UK
12.45 - 14.00
Lunch break
14.00 - 15.30
Magic Moments: ICT merges with creativity
New Business Opportunities for Creative Industries: Trends in Information Technology
Prof. Dr. Helmut Krcmar, chair for Information Systems at the Department of Informatics at Technische Universität München
Success-Story I:
Creative solutions to preserve our cultural heritage
Rudi Pieper, Manager R&D Cooperative Programs, Deutsche Thomson OHG
Success-Story II:
From a local animation company to a global solution provider
Steffen Knocke, Managing Director, Unexpected GmbH
15.30 - 16.00
Coffee break
16.00 - 17.30
Panel discussion on: The World is Flat? How Creativity and ICT Can Impact on Regional Competitiveness in an Increasingly Globalised World
Host: Keith Evans, Managing Director of CIDA (Creative Industries Development Agency), Huddersfield, UK
Dr. Gertraud Leimüller, Chairwoman ARGE creativ wirtschaft austria, Wien; Managing Director Winnovation Consulting GmbH
Dr. Frank M. Heinlein, Managing Director of aed e.V., Society for the Advancement of Architecture, Engineering and Design; Assistant to the CEO, Werner Sobek Design GmbH & Co. KG
Nico Verplancke, Program Manager New Media, IBBT (Interdisciplinary Institute for Broadband Technology), Gent, Belgium
Klaus Haasis, Managing Director, MFG Baden-Württemberg, Public Innovation Agency for IT and Media
Prof. Udo Dahmen, Director of the Pop Academy Baden-Württemberg GmbH, Mannheim
18.00
be-creative! Party
14. Oktober 2008: CReATE Cluster Tour Baden-Württemberg
On Tuesday, 14th Oct., the "CReATE Cluster Tour" will show you some of the fascinating "Hot Spots of Creativity" in Baden-Württemberg. Letting you experience the "look and feel" of creative industries, on this day tour our programme partners will open doors for you. While visiting creative places in Baden-Württemberg, you will dive into audio-visual, breathtaking insights related to modern design, media art, electronic music and virtual worlds.
The CReATE Cluster Tour will start at the conference hotel / venue on Tuesday, 14th, 8:30am.
It will take you to one of the world’s renown Design Schools, show you how IT and Media push Visual Arts and will give you an idea of the competitive advantage resting at the interface of creativity and technology.
Finally, the CReATE Cluster Tour will let you experience the European Best Practice for linking professional training in modern Music & Sound with economic prosperity and business success.
The Cluster Tour will end on 5pm, offering you the drop off at Mannheim Train Station (close to Frankfurt Airport) or transfer you back to Stuttgart Airport until 7:00pm. The CReATE Cluster Tour is included in the doit.konferenz fee.
